Sergeant's Fur So Fresh Oatmeal Dog Shampoo presents an exceptional innovation in skin care for your pet. This exclusive formulation combines all-natural, 100% pure, colloidal oatmeal with Awapuhi, a natural extract of the native Hawaiian ginger plant, to eliminate dulling mineral deposits and add natural moisture and sheen to the coat. This soap-free formula is hypo-allergenic, pH-balanced, non-steroidal, and rinses with ease. Fur-So-Fresh cleans, deodorizes and moisturizes, providing a protective barrier to maintain and restore your dog's coat and skin to an optimum level of vitality. This shampoo comes in a milk and honey fragrance.